SEO case study

CIMB Bank

Search engine optimisation that grew how often, and how well, the site shows up in search.

+52.6%
Organic search impressions: +34.5%
Organic search clicks

12 months

Twelve months, indexed

Each starting point is set to 100, so you can see the size of the change.

100

152.6

100

134.5

Organic impressionsOrganic clicks

Start (100)After 12 monthsIndexed illustration based on the reported percentage changes. Not actual traffic volumes.

Where SEO shows up

When people search, organic results are the ones a business earns rather than pays for. More impressions means more people seeing the site. More clicks means more of them choosing it.

AllImagesNewsMaps

Your page title appears here
Earned, not paid
Another page title
Another page title

Illustrative search results page. Not a screenshot or a verified ranking.

SEO in three stages

01
Discover
Understand what people search for and where the site stands today.
02
Optimise
Improve content, structure and technical foundations so search engines can read and rank the site.
03
Grow
Track impressions and clicks, then keep refining what works.

A general explanation of how SEO works, not a description of specific campaign activity.

Our approach

We started with the audience and the goal, then planned the channels, messages and tracking around them. Campaigns were tested, measured and adjusted as the data came in.