UNITAR International University

Student acquisition advertising planned around who to reach, what to say and how to measure it.

Industry: Education
Expertise: Performance Marketing, Creative Studio

June to September 2025

32,000+
Qualified leads: 47%
Reduction in cost per lead, year-on-year

UNITAR ad: This Teachers' Day, UNITAR invests in you — Ad creative

UNITAR ad: Master of Education, RM10,000 after bursary — Ad creative

UNITAR ad: Teachers' Day offer, Master of Education in TESL — Ad creative

UNITAR ad creative: Keep the World Moving. Build a Career That Matters. — Ad creative

Our approach

We planned the campaign around the students UNITAR wanted to reach, built creative for each audience, and kept adjusting targeting and spend as the data came in.

Work delivered

Student acquisition advertising
Campaign strategy and management
Advertising creative development
Audience targeting and optimisation

Previous projectGreen Harvest Farm Co.Next projectQosmo International School

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