Student acquisition case study

IJN University College

Student acquisition and digital lead generation.

12 June to 31 July 2026

Cost per lead, indexed

The starting cost per lead is set to 100.

Before100

After37

Indexed illustration based on the reported 63% reduction. Not actual cost-per-lead amounts.

Digital advertising
Targeted campaigns put the programmes in front of prospective students.
Student enquiry
Interested students get in touch about the courses.
Qualified lead
Enquiries that fit the programme are passed to the admissions team.

We focused targeting and creative on prospective students most likely to enquire, then optimised against cost per lead.